ALI 'Air Lake International'

The latest fashion in an automobile style is boring.
The same thing can be said to a restyling market where we place our products.
That is one of the reasons why, we believe, a recent trend of young people’s indifference to automobile is happening. It has become a serious problem in the industry.
Under the circumstances, our “ALI” was designed, capturing the latest demand and challenging the next
generation.
Given a wide-opened front air dam and fashionable daylights, side spoilers having a vigorous line that flows into the rear end and a sporty rear bumper spoiler with a stimulating styling, it offers visually aggressive, sporty and luxury styling.

We will announce this “ALI” brand as a world premier at the “SEMA SHOW as the first step toward a worldwide development.

“ALI” is an acronym taking the initials from the words “Air”, “Lake” and “International”.
“Air” means, needless to say, pursuing an aerodynamic design. “Lake” means the Lake Biwa, associated with our home town Maibara city fronting on the lake which is the largest lakes in Japan. We also express our respects for the mother lake.
Both “Air” and “Lake” are indispensable for our lives. We nowadays can’t ignore environmental issues.
Cars consume a fossil fuel and emit greenhouse gasses. That maybe the reason why cars are sometimes called as “Social Evils”.
Especially in the after-sales products market, we have put environmental issues aside and pursued more showy or more powerful-the idea has gone against the trend of the times.

“ALI” was named by way of making a proposal of a new car styling toward the next generation, with thinking much of environment issues.

“Triangle mono form”-characteristics of PRIUS’s style is the mainstream of current car styling.
To add more aggressive forms on this perfect styling successfully will be practicable to a variety of models that used to be difficult to make up.
Indeed we started developing a unique costume for SUVs with the Triangle mono form.

“ALI” with a high extendibility is now ready to cover a wide variety of car models.